According to The NonProfit Times

Cause Marketing Still Bringing In Big Bucks
August 18, 2009

“Despite the ailing U.S. economy, companies in North America are expected to spend $1.55 billion on cause partnerships during 2009, a 2.2 percent increase from the $1.52 billion invested in those programs during 2008, according to Chicago-based IEG, LLC. The amount spent in 2007 was $1.44 billion, according to IEG.

Cause-related programs still remain popular among corporate marketers due to their ability to support worthwhile organizations while also driving sales.”

This is such good news. This term I will be putting this site’s legal links together in two different classes.
I intend to use PlanetCornucopia.com as a project for International Business and also for Small Business Development.
Progress will be posted here.
For now, enjoy The NonProfit Times, it’s a great source of hope.

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